
Capitalism is based on social trust. Trust is the belief of one in the reliability, truth, ability, or strength of someone or something (I’m quoting my Mac’s Oxford). So basically, trust is a human emotion, or some kind of derivative of this emotion.
In order to “trust” a person, we need to have references. So, for example, Charles Ingalls (see the Little House on the Prairie) would have known who to trust and would have had no problem flagging those who may represent a higher risk of breaching trust. Our societies have seen dramatic changes over the last century and Charles Ingalls’ approach is outdated… or is it?
Where trust was built-in the community’s basic social rules (again, the Mac’s Oxford defines community as being a group of people living together in one place, esp. one practicing common ownership), 21st century “trust” takes form of Fico Scores, credit files, rating agencies, financial analysts, professional associations, etc. These systems are not really about supplying trustworthiness data, but more about flagging those who do things that are “fundamentally wrong” like committing a crime, failing to pay creditors, etc.
The issue is that even if a person gets a “C-” on one of these negative scorecards, the rest of us may not have access to this information for lack of permission or remoteness. Also, this reflection does not go as deep as trying to figure out what could constitute an untrustworthy behavior (Wall Street executives driving us full speed into this credit crisis or the Enron and other utility executives who created false energy shortage to drive prices up…). As one does not necessarily need to be bankrupt or have a criminal record to not be worth trusting.
I am a supporter of the free market and globalization. But I also know that left to themselves, without the close-knit community presence, humans will deploy many efforts to maximize their own situation often at the expense of others.
This is why we may have to find new ways to get the “house in order”… I believe we need to step back to the Little House on the Prairie kind of communities again. This is where one could earn trust. Then after, we just need to find a way to interconnect the millions of communities in order to keep this new approach in the global economy. Easy enough, don’t you think?






urn the "data roaming" option on.